The Haggis brand embodies some of Scotland’s defining qualities; stunning scenery, diverse wildlife, unspoilt wilderness landscapes, and a few enduring legends. Inhabitants of most parts of the globe know the haggis story, a mountain-dwelling creature with legs of uneven lengths adapted to suit the steep slopes it inhabits. The surprising thing is how many visitors to Scotland are actually unsure whether the Haggis is a genuine animal species! 

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Our job is not to explore, or explode, the myth - this is a mission to create quality clothing and lifestyle products that capture the essence of one of Scotland’s most colourful legends. In doing this, we have developed a brand and identity to appeal to visitors, locals, old, young...indeed anyone looking for something beyond the traditional range of Scottish-flavoured products. This is a brand that says Scotland without saying Scotland.